Everyone wants to attract more people to their website. In order to do this, the website needs to be easy to find. The easiest way to improve your visibility is getting higher rankings in the search engines, and in order to do that, your site needs to be optimized by a professional SEO company New York that delivers results.
There are two areas to look at for optimizing your site. In order to understand exactly why you need to make sure you tend to both of these areas of SEO to improve your search engine rankings, we’ll go into more detail on each.
On-Page Search Engine Optimization
This area concerns everything you do to your actual website that makes it more relevant to the topic, as determined by the search engines. This includes making sure there are the right number of keywords or key phrases on the page.
The first part of your page to look at is the title tag. It’s vital, in order to achieve good search engine rankings, to make sure your title tag contains the most relevant keyword for the page. One title tag does not fit all. Each of the pages on your website needs to have its own unique title tag. This is something you can go ahead and correct very quickly, right now. Your keyword research should have given you the best keyword, that will help drive plenty of consistent traffic to your site, and it’s important you include that keyword in your title tag. For keyword research, you can use the Google Keyword Planner tool. Although it only gives you estimates, rather than accurate figures, it is better to use that than to do no keyword research at all.
The next aspect of your on-page SEO to look at is the description meta tag. Your search engine optimization agency will modify this is the short description that appears next to the website name, when your site appears in search results. Failing to use a description meta tag results in the search engine quoting whatever it thinks is the most relevant text, and using that in its results. In order to have complete control over how people will see your site in the search engine results, it’s important to use a description meta tag, and to make sure it’s worded effectively.
The next meta tag is still used by many people who haven’t realized it has become outdated. This is the keywords meta tag. It’s not worth spending time on this one as it has no influence any longer, with any of the search engines.
A crucial aspect of on-page SEO is keyword density. Using your main keyword too many times on your website is called “over-optimization” and can result in your site being penalized by the search engines. As a guide, 1% is the maximum density you should aim for with your main keyword, which means only one in 100 of the words on your page should be your keyword.
Off-Page Search Engine Optimization
The credibility your website receives from other websites and the authority it therefore appears to have, is what off-page SEO is all about. Having as many websites linking to yours as possible gives the search engines the impression that your site is an authority on the subject. The best way is for other webmasters to quote and link to your site of their own accord, voluntarily, giving your website a powerful boost in organic search results. But this would take time, and there are other methods that can help to accelerate the inbound link gathering process. The first of these is guest posting. Writing articles on subjects in your niche, and having them published on authority sites within your topic will dramatically improve your search engine rankings. Most of these sites will allow you to include an “author box” which is a box at the end of the article, in which you can put a little about yourself, if you wish, and most importantly – a link to your own website.
Social media has become the most powerful way to improve off-page SEO. Apart from improving your search engine results, social media is an excellent way to build your brand, customer awareness, and to create a large following of loyal customers and fans.
As you can see, in order to improve your rankings, you need to make sure you take care of both on-page and off-page SEO in order to create a successful presence for your website.